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Three Little Known Tips For Keyword OptimnizationWhen a user enters a search term, or keyword phrase, at a search engine, regardless of whether it is Google, MSN, Yahoo! or AltaVista, the engine runs through the billions of pages in its database and awards each page a "relevancy score". The higher the score, the higher the listing will appear on the results page. If your site doesn't contain the keyword used by the searcher, the only score it's going to get is a zero. Your first task then is to make sure you know which keywords are most relevant for each of your sites.There are three ways to figure out which keywords work the best for your particular site: 1. Check Your Competitors 2. Check the pay-per-clicks 3. Use specialized tools Checking your competitors is the easy way to find out what ranks them higher than you for your particular niche. Simply do a search on one of the search engines for your best keyword, and go to the top five sites on the results page. When visiting, check the page source by going to View-> Page Source. This will open up the HTML file of the site you are visiting. In the head portion of the page (it'll be the first thing you'll see) look for the phrase "meta=keywords content="their keywords here" (It will be enclosed in carats) and this will give you a list of their top keywords. Keywords should be listed in this meta tag with the highest ranking keyword first. One very big advantage of doing this research is that it gives you an idea of how your competitors have optimized their pages, and if not done properly, you have the advantage in doing your own pages in the proper fashion. Checking the pay-per-click sites such as Overture or FindWhat will also let you see what keywords people are bidding on. The downside is that they require you to open an account, and it may cost a few dollars, but it is worth the extra expense to be able to check bids on PPC. Googlefight is also a good resource to find which of two keywords are more relevant. Although limited in use, it is rather fun to play with, and gives relevant reports. Specialized tools are the best way to check keywords for popularity and competition. Wordtracker, a paid subscription site, is an invaluable resource for researching top keywords. At $250 USD a year, it is not cheap, but the time saved and excellent returns are worth the investment. Wordtracker has a free trial search that can be used, although it is somewhat limited in return of relevant keyword phrases. You can also purchase a subscription for monthly, weekly, and daily. Daily fees are about $8 USD, and is a worthwhile investment. A lot of research can be done in 1 day, and if you are prepared with basic keyword brainstorming, you can get a lot done in a day's time. As you build your keyword list from your root keyword, be mindful that when people search for product to buy, they generally use two to three phrase search terms. If they are doing research, they will search with the root word. For example if I wish to research "flowers" then that is the term I will input into the search engines. If, however, I am looking to purchase, I would use the term "buy red roses" or "buy cheap bouquets". With careful planning and taking the proper amount of time to research root keywords, you can be successful with the proper optimization of your web pages. On my website, http://www.for-the-record.biz, there are more articles for the beginning marketer - everything from beginning to learn CSS to search engine tactics. About the author: Alden Smith is an award winning author who has been marketing on the internet for over 7 years. His site, http://www.for-the-record.biz,is loaded with articles and information for the beginning blogger and internet marketer. Circulated by Article Emporium What is Google AdSense? In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. Th... Benefit By Helping Others This it where the phrase "give and you shall receive" fits into your business. By creating content for others to use you will be helping them and your business. You see, many people don't have the time or skills to write and create content to give away to their web... Up to date information about trade shows answered Advising on the best sourced help in relation to trade shows. Often when you are looking for top-quality information about trade shows, you'll find it difficult unscrambling quality information from poorly sourced trade shows proposals and directions so it is important to reco... The Best Free Directories & SE's on the Web by David One-way links are the key to Free advertising. Personally, I feel that the best links to obtain are with good directories, and it seems that with Google PR, this means that a link in a good directory, means your site gets picked up by the engines, thus making you visible... Is Your Website Innovative? Increase Your Business Over Night! Is your website innovative? Increase Your Business Over Night! By: Martin Lemieux While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest w... Search Engine Optimization - Inside Google Page Rank At present Google is the leading worldwide search engine, it supports multiple languages and has one of the most sophisticated search engine algorithms around. 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Time and time again you have heard how important it is to develop a list of email subscribers that will allow you to place your products, s... Three Little Known Tips For Keyword Optimnization When a user enters a search term, or keyword phrase, at a search engine, regardless of whether it is Google, MSN, Yahoo! or AltaVista, the engine runs through the billions of pages in its database and awards each page a "relevancy score". The higher the score, the higher the listin... Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows pub... Using Reprint Articles for the Promotion of Your Business Distributing reprint articles for promotion of your website is one of the easiest ways to increase your website traffic and sales. As the internet continues to expand and the number of services and products offered multiply, it is important to make sure that your website is getting... Submitting your Web Site to Free Directories Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. ... You Gotta Think -- Strategic Internet Marketing! You Gotta Think -- Strategic Internet Marketing! - Mark Williams © Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next? Most online marketers are lost in the woods of th... Feed Those Hungry WIIFM Monsters, Get Them To Multiply Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders. Just do not starve your potential customers by forgetting to have the food they like: l> ample helpings of benefits tips rich in protein (practic...
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